Degree show graphic design banner

A bold identity for a world-class institution in creativity. We built a festival identity and campaign that celebrates the vibrant energy of the next generation of creatives, at the outset of their careers.


  • Brand Strategy
  • Brand Identity
  • Print Design
  • Motion Graphics


  • Arts & Culture
  • Events

Each year 1,300 creative graduates leave NTU and set off into the world to pursue their craft. As a creative studio and graduates ourselves, we were very pleased to be approached to create an annual identity and campaign for the Creative Faculties department. Covering 23 courses from Architecture and Fine Art to Fashion, Theatre and Film, the event coincided with a 175th Anniversary which we weaved into the identity.

Exploring the idea that graduation is only the beginning of the journey as a creative practitioner, we created the name Outset. Running with this concept we used a bold typographic style to gain instant recognition on campus and across the city. The rollout included a set of bespoke and DIY-friendly way-finding for students to construct on-site alongside an array of digital media ads, window displays, flags and printed materials that worked alongside social and email marketing.

univerity degree show design, featuring an on campus window banner
As an expanding arts platform, Artland now benefit from over 50,000 users a month and 200+ gallery partnerships worldwide.
Graphic Design show catalogue graphic design
Outset degree show graphic design flyers shown in grid formation
Bespoke wayfinding design for Outset summer show, installed on campus
A range of wayfinding was designed to be easily constructed on-site by students. Modular design meant each structure could be setup with an element of individuality to suit the environment. A lenticular sign was also created to showcase the 175th anniversary and displayed at the main entrance.
Tote bad design featuring bold graphic identity
Printed outdoor banner designs featuring identity graphics
printed poster design featuring idenity graphics
Mail us
+44 (0) 116 380 0365
1 Wellington Street