Open City Documentary Festival Identity Design

OCDF is London’s largest festival for the art of documentary filmmaking. We partnered with the festival to create an identity system that captures the vibrant spirit of cinema.


  • Brand Strategy
  • Brand Identity
  • Motion Graphics
  • Content Creation


  • Arts & Culture
  • Events

Open City Documentary Festival (OCDF) create open spaces across London to nurture and champion the art of non-fiction cinema. It is a Section-B BAFTA qualifying festival for the British Short Film award and a BIFA qualifying festival for Best British Short. Identifying the need to strengthen the festival’s visual appeal, OCDF asked us to design a new brand that would act as a foundation for future events.

Building on the concept of open spaces, combined with the idea of seeing the world through the viewfinder, we designed a dynamic mark that complemented the highly diverse content seen at the festival. The system was created to hand off to the in-house team, using a bold, grid-driven language to display content. Celebrating its 12th year in 2022, the identity is still in use today, working to help the festival expand its offering.

Open City Documentary Festival Identity Design
Open City Documentary Festival identity design logo
OCDF London Underground OOH campaign design
The identity showcases exhibitors content front and centre, paired with an extensive grid system, minimal typographic layouts and identifiable colour palette to create a clean information hierarchy.
OCDF printed newspaper layout design
We built out the identity with a range of brand collateral to help OCDF transition into full in-house management of the festival’s design.
Speaker on stage at Open City Documentary Festival in London
OCDF identity design applied to a tote bag
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