Founded in 2021, Hay Organics is a sustainably led wellness brand focused on cultivating moments of calm through whole plant healing. As a direct-to-consumer business, the brand prioritises high-quality, ethically sourced ingredients for a devoted following who subscribe to nature’s prescription. Feeling they had outgrown their old identity, MOVING were approached to lift their brand packaging into the premium space.

Working closely to review each touchpoint, we helped craft a new brand name to strengthen their market appeal, alongside a refreshed brand identity, product packaging and online presence. We crafted a brand language built around harmony and tranquillity, rephrasing their offering as ‘Remedies Rooted in Nature’, balanced by a calm visual aesthetic. The brand logotype is accompanied by an elegant mark, used sparingly and applied to sustainably sourced FSC paper stocks as a blind emboss. The packaging uses all eco-friendly inks and recycled materials, an approach that ensures the brand’s commitment and respect for our planet.