Gumbo is the fastest growing recipe platform, on a mission to reduce food waste. An ingredient first recipe finder unlocking millions of possibilities with the items you already have at home.
From breakfast inspirations to indulgent dinners, gooey desserts to cultured cocktails, Gumbo has the recipe. As the world’s fastest-growing food platform, Gumbo needed a brand that would take them from side dish, to main course.
Bringing a new approach to the table, we built Gumbo around modern food culture, with an adventurous spirit that helps them speak to a new wave of home chefs seeking exciting new recipes and less food waste. With millions of dishes a click away, we combined the suggestive tagline ‘We’ve Got the Recipe’ with a natural, conversational tone around food. Much more than a web tool, Gumbo now learns your taste to suggest more recipes you’ll love that suit your cooking style. Your own personal sous chef, meal planner, cookbook and nutritional guide.
“MOVING has completely transformed our business, entirely revitalising Gumbo’s strategy, personality and website. We’ve gone from homemade to restaurant standard. Everyone comments on how stunning we look, and we have successfully secured further investment thanks to their work.”
— Jacob Strauss, Founder @ Gumbo