Delphlyx is on a mission to challenge the traditional methods of football recruitment. Using firsthand experience at a Premier League club, founder Thomas Randolph envisaged a simpler way to interpret complex data analytics and distil it down to what matters on the pitch. Aimed at executive-level management and analysts in football clubs worldwide, users are given a wealth of tools that help them track, compare and sign players. Following an initial investment, we partnered with Delphlyx to take the platform from prototype to product.

The new identity system is built around the platform’s core concept of comparison, reinforced by the chevron ‘X’ icon used as a foundation throughout the brand. Working collaboratively with Delphlyx we handled UX/UI and product design, transforming the client’s initial sketches into a fully working and expandable piece of software. Sold to clubs worldwide on a subscription basis, Delphlyx has seen major growth, with uptake across the top-tier leagues and more than an 800% return on the initial project investment as of 2023.