Artland is on a mission to change how we discover, buy and experience art. From galleries in Tokyo to buyers in New York, the platform connects the world’s largest collector community.
Recognising a shift in collectors buying online, Copenhagen-based tech startup Artland launched to connect prestigious galleries with a world of art buyers. Quickly establishing a niche in the market with a more culturally-savvy audience, Artland needed a new strategy and brand that matched the evolving demographic. Boosted by $2M investor backing, Artland sought our help to reimagine their platform.
Working closely with the in-house team, we rebuilt Artland from the ground up, running workshops to identify new areas of focus and repositioning the brand towards a new generation of collectors. Leading with a refreshed visual language, we modernised the tone and approach of the platform, which was supported by the design of an app, alongside a redesign of the existing website. This new approach created a rich social experience where users can discover, buy and share works as part of a growing community of engaged art enthusiasts. Artland now operates free to users, running on a subscription basis to over 400 leading galleries worldwide.