Artland branding and identity design graphics

Artland is on a mission to change how we discover, buy and experience art. From galleries in Tokyo to buyers in New York, the platform connects the world’s largest collector community.


  • Brand Strategy
  • Brand Positioning
  • Brand Identity
  • Content Creation
  • App & Web Design


  • Technology
  • Arts & Culture

Recognising a shift in collectors buying online, Copenhagen-based tech startup Artland launched to connect prestigious galleries with a world of art buyers. Quickly establishing a niche in the market with a more culturally-savvy audience, Artland needed a new strategy and brand that matched the evolving demographic. Boosted by $2M investor backing, Artland sought our help to reimagine their platform.

Working closely with the in-house team, we rebuilt Artland from the ground up, running workshops to identify new areas of focus and repositioning the brand towards a new generation of collectors. Leading with a refreshed visual language, we modernised the tone and approach of the platform, which was supported by the design of an app, alongside a redesign of the existing website. This new approach created a rich social experience where users can discover, buy and share works as part of a growing community of engaged art enthusiasts. Artland now operates free to users, running on a subscription basis to over 400 leading galleries worldwide.

The platform creates an open community of world-leading galleries and serious collectors of original, unique works of art.
We built a brand identity system inspired by discovery, showcasing the broad variety of artworks available through Artland.
An Artland campaign poster showcasing the identity design for the brand, featuring images of works by KAWS and Frida Kahlo
An example of the user interface design, showing UI tags used on the website
Alongside Artland’s website, we designed an app to house exhibition listings, aggregate news and allow for direct purchasing of works.
App screen designs for Artland using a minimal, clean and typographically led visual language
As an expanding arts platform, Artland now benefit from over 350,000 users per month and 400+ paid gallery partnerships worldwide.
Championing discovery, Artland asked us to help expand the online listings into an art guide, better connecting users with art in the physical world. Creating a clear aesthetic, we designed an in-app guide spanning 75 cities, from London to Los Angeles. Providing real-time updates on shows and events, art lovers are able to stay updated on the latest exhibition listings.
Photograph of the Art Guide feature showcasing exhibitons in Copenhagen
OOH print campaign design for Artland featuring images of works on show at galleries in Copenhagen
Location specific campaigns were used to attract art lovers to the platform using the city guide as a touchpoint for discovery.
Much more than sales platform, Artland crucially extends the reach of each partner gallery. The subscription based service to galleries offers an opportunity to build new networks beyond their physical location. To boost relations we produced a range of printed materials to positon Artland as a proud partner to each gallery.
Artland gallery partner POS signage and display stand design
Minimal print design featuring typographic, single colour guides handed out at partner galleries
Artland tote bag design featuring a collaboration with Enter Art Fair
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