Creating a vibrant degree show identity forthe UK's brightest design graduates

Loughborough Design School

Exhibition Design

June 2016

Challenge
Loughborough Design School are a leading British institution in design, listed at the top of the tables for the most employable product design graduates in the UK. Each year the Design School showcases their final year students work to visitors and industry professionals through an exhibition. We were tasked with creating a visual style that captured the strength of the course, presenting the work to the highest standard for visiting industry professionals.

Solution
Working with a student team we took early ideas and developed them into a working concept, with the resulting route focusing on the journey taken during the process of design. This was then carried across all materials, placing a simple line device at the heart of the visuals. The concept was translated into animations for screens, building signage, vinyls, display boards and a 342 page book showcasing each students work. The outcome was a visually striking degree show identity that met the high standards expected of Loughborough University.

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